For the 2025 release of the Jordan Brand 1 '85 High "Banned," I led the design of a comprehensive suite of brand assets for the exclusive launch event at Sole Play in Atlanta, in collaboration with Jordan Brand. My work included the creation of bold banner graphics, premium event invites, custom logo lockups, and immersive floor decals that guided the customer journey throughout the space. I also designed unique photo booth card surrounds, a branded tote bag, and a cigar label—each element crafted to reflect the heritage and rebellious spirit of the original "Banned" narrative while elevating the in-store experience.

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