In 2024, I worked with Sole Play, a community-driven streetwear and sneaker store, to create a bold new identity that bridges streetwear and gaming culture. The rebrand included designing three logo variations that reflect the brand’s dynamic energy and versatility.

I also led design for brand activations in partnership with Nike, Adidas, and the Atlanta Dream (to name a few), crafting engaging campaigns and events like exclusive drops and gaming-inspired experiences. The rebrand not only elevated Sole Play’s presence but also reinforced its role as a cultural hub for sneakers, streetwear, and community connection.

Brand Design: Cire Haus